When the Voice of an Entire Generation Fell Silent
People still ask me what happened to AMY&PINK. The voice of a generation that never wanted to grow up, partied for three days in Berghain, and woke up one morning in the ruins of their denial of reality. The answer is: I don’t know. Maybe things just have to end at some point, before they are artificially kept alive. At the beginning of the new decade, AMY&PINK was the digital destination for rebels, hipsters, and avant-gardists. We were invited by big brands to events all over the world, all because we wrote weird things on the internet, used swear words all the time, and posted images of vomiting naked girls and swastikas made of cocaine.
The problem was that I maneuvered AMY&PINK into a spiral of absurdity. While everything was initially funny, ironic, and over the top, at some point a completely far-fetched professionalization of the content took hold. On the one hand, we had to be more outrageous than everyone else, while on the other hand, advertisers demanded fewer explicit images. As a result, more and more irrelevant articles took over the front page. If I were even a fraction as cool as I pretended to be in my articles, I should have doused AMY&PINK with gasoline years ago, set it on fire, and let it explode behind me in cinematic slow motion as I walked away with a crazy smile toward the camera.
But I’m not cool. In the end, I put way too much time into saving AMY&PINK - time that I should have invested in important things like getting a real job, having children, planting trees, building houses, and other meaningful pursuits. So one morning, I sat down and purged the server. I felt nothing. Nothing at all. It was finally over. I learned a lot from AMY&PINK. But now it’s time to let it rest and start something new. After all, the world out there is huge, and the possibilities to find happiness are limitless. You just have to have the courage to let go, reach out to the unknown, and let it lead you to new adventures - before it’s finally too late.