Everyday Is Like a Sunday
Keiichi Nitta is one of my favorite photographers. Like... ever. His rise as one of Japan’s most iconic artists began under Terry Richardson’s mentorship. I’ve always admired Terry’s work,
Keiichi tells me. Living in New York, he persistently called Terry’s studio daily for a year until finally earning a meeting. The experience taught him invaluable lessons about creating a relaxed atmosphere during shoots - still a hallmark of Keiichi’s own work even today. We’re still good friends,
he adds. Back in Tokyo, Keiichi quickly established his very own studio there. Starting fresh was quite nerve-wracking,
the creative bohemian openly admits, but things finally fell into place.
High-profile clients, including Lady Gaga and Kumi Koda, soon followed, each bringing unique energy to his shoots. Keiichi’s signature Polaroid photography, a tradition from his time with Terry, adds a personal touch models enjoy. His inspiration varies by project, shaped by the models or brands he collaborates with. Keiichi’s career highlights include the birth of his son, Milo, which he described as life-changing, and his milestone 100K Show. If Milo wants to be a photographer, I’ll support him,
Keiichi says. It’s just important for him that his son’s future involves some kind of creativity. Fatherhood, however, hasn’t altered Keiichi’s raw and innovational work at all.
A lover of Japanese cuisine, Keiichi speaks enthusiastically about sushi, especially from his favorite spot, Fukusushi. Years of experience have also normalized working with nude models, which he views as just another part of the job. His travels to Europe have left a lasting impression, with Germany high on his list for future exhibitions. Music plays an eclectic role in Keiichi’s life. I listen to everything from rock to house,
he says. For aspiring photographers, Keiichi’s advice is simple: Find a mentor, practice relentlessly, and shoot everything around you.
As for his own future, he’s focused on expanding his global presence through more shows and exhibitions worldwide.